Daily Cleanse

A gentle collection with shampoo, conditioner, leave-in, body wash & lotion. Made with natural ingredients, allergy-friendly & safe for sensitive skin. Perfect for the whole family!

Daily Cleanse is made for everyday routines, cleansing hair, skin, and body without drying or irritation. Thoughtfully formulated with clean ingredients parents trust and a light, fresh scent kids love.

Gentle Enough for Everyday Use

Gentle Enough for Everyday Use

Cleans daily without drying skin or hair

Head-to-Toe Clean Care

Head-to-Toe Clean Care

Simple, gentle care for hair, skin, and body

Clean Ingredients Parents Trust

Clean Ingredients Parents Trust

Made without harsh or unnecessary ingredients

Fresh, Light Scent Kids Love

Fresh, Light Scent Kids Love

A soft scent that feels clean, not overpowering

Explore More Fairy Tales Favorites
Daily Cleanse Kids Everyday Body Kit

Daily Cleanse

Kids Everyday Body Kit

$19.95

ADD TO CART
$19.95
Daily Cleanse Kids Everyday Shampoo & Conditioner Kits

Daily Cleanse

Shampoo & Conditioner Kits

$26.95

ADD TO CART
$26.95
Daily Cleanse Travel Kit

Kits

Daily Cleanse Travel Kit

$11.95

ADD TO CART
$11.95
Daily Cleanse Kids Everyday Shampoo

Daily Cleanse

Kids Everyday Shampoo

$9.95

ADD TO CART
$9.95
Daily Cleanse Kids Everyday Conditioner

Daily Cleanse

Kids Everyday Conditioner

$9.95

ADD TO CART
$9.95
Daily Cleanse Kids Multi-Tasker Conditioning Spray

Daily Cleanse

Kids Multi-Tasker
Conditioning Spray

$9.95

ADD TO CART
$9.95

Nothing Icky. Just Good, Clean Fun for Hair.

Every Fairy Tales formula begins with natural, kid-safe ingredients you can feel good about.

Rice Amino Protein

Rice Amino Protein

Seals off the hair cuticle to keep out moisture that can cause frizz. Helps detangle, adds shine and volume.

Jojoba Oil

Jojoba Oil

Natural, gentle and calming to scalp. The vitamins and minerals nourish hair from within to strengthen hair and help prevent breakage.

Quinoa

Quinoa

Packed with vitamins and minerals as well as amino acids, quinoa protects, strengthens and repairs hair from within.

Why Parents Love Daily Cleanse

We’ve used this for nine years for all of my kids. The best kids shampoo on the market.

Lauren G.

My twin 7-year-olds use it daily. No buildup, super clean feel, and their hair is so shiny.

Ashley M.

My daughter has very fine, long hair. This duo is perfect, her hair looks and feels so healthy.

Jaymie W.

My daughter is extremely sensitive, but this body wash is amazing. No issues and it smells great.

Jessica A.

A little goes a long way. After a few weeks, you can really tell the difference. Smooth, healthy hair.

Joylynn A

Leaves my daughter’s hair soft and easy to detangle. A daily staple for us.

Neysha R.

Turn Everyday Care Into Everyday Magic

Daily Cleanse Kids Everyday Body Kit

Daily Cleanse

Kids Everyday Body Kit

$19.95

ADD TO CART
$19.95

Headed Back-To-School? Your Hairy Godmother Is Here!

Shop Rosemary Repel®

Headed Back-To-School? Your Hairy Godmother Is Here!

Shop Rosemary Repel®

Sign Up for Tips + 15% Off Bubbles and Bundles