Clean, Safe, Magical Hair Care

The magic is in what we leave out and what we carefully put in.

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Because Clean Care Builds Confidence

Our ingredient philosophy is simple: keep out the bad and keep in the good. With thoughtfully crafted, clean formulas made for everyday care, we put confidence in your hands and heart into everything we do.

  • Always free from parabens, sulfates, phthalates, and harsh chemicals
  • Cruelty-free, allergy-friendly, and proudly made in the USA
  • Thoughtfully designed for kids’ delicate hair and scalps

None of the Nasties. Just All of the Goodies.

All Fairy Tales Hair Care products are mindfully made without the harsh stuff.

Tough on Tangles, Kind to Kids

We know choosing safe and effective ingredients for your kiddos is your #1 concern. It’s why each formula combines nature’s best, science’s know-how, and just a hint of magic, so that bath time is safe, simple, and a little more fun. Shop by Concern

25 Years of Smiles & Styles

Years later, my kids are grown and I still use Fairy Tales. My hair has never been healthier.

Betsey W.

We’ve used Fairy Tales for over 10 years through school, activities, and everyday life. We still use it today.

Dawn W.

Works beautifully on my daughter’s tight curls and my own wavy hair. Gentle, effective, and trusted.

Rebecca G.

I started using Fairy Tales for my family and now use it myself. My scalp has never been healthier.

Grace H.

A must in our house. It keeps hair soft, manageable, and gives me real peace of mind.

Beth N.

One brand that works for four different hair types under one roof. It’s a staple for us.

Andrea G.

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