Feb 13, 2023
Pay It Forward...
WHAT'S OUR SECRET?
Natural, Best for You Ingredients.
Naturally caring for families since 1999.
Hi Moms!
Our story started in 1999 at our little salon in Long Island, New York. Head lice were everywhere, parents were panicking, and the first bottles of Rosemary Repel® flew off shelves. I literally walked around NYC, handing bottles to stylists and begging them to try it. It worked! Moms loved it, and soon Target, Walmart, Ulta, CVS and Walgreens were calling.
Through the years, Fairy Tales Hair Care grew into the bestselling kids’ hair care line in the U.S., with favorites like Tangle Tamer®, Curly-Q™, and Sun & Swim™ and Daily Cleanse. Our motto has always been to make products parents need not just want.
But when my kids hit tween years, their struggles changed. Starting with my son Jack and his oily hair! Then came those sweaty (aka stinky) sports days, pimples and blackheads and tween skin that needed more than a baby wash. To my surprise there was nothing age-appropriate out there. So, I created tbh® kids: safe, dermatologist-recommended personal care made just for tweens.
Today, Fairy Tales Hair Care and tbh® kids live together under one roof. From your child’s first bath-time routine to their first independent routines, we’ve got them covered. Salon quality. Natural ingredients. Safe, effective and most of all, trusted by parents and loved by kids. I am honored to now care for a second generation of families—makes me feel old, but even more grateful, gray hairs and all!
Through it all, my mission (and my sense of humor) hasn’t changed: make bath time easier, build confidence, help parents survive the chaos and always, always keep laughing.
Welcome to our family. We’re so glad you’re here!
xx
Risa
